Opinion | Innovation is not enough: the success of technology depends on its adoption by consumers

Latest update:November 30, 2024 03:29 PM IST

Ensuring that users of new technologies feel comfortable, informed and engaged is more important than simply developing the next big thing.

From artificial intelligence to augmented reality: the technology landscape is constantly evolving.

In today’s fast-changing world, technology is developing rapidly. New trends and innovations emerge daily, filling gaps in the market and responding to evolving consumer needs. From artificial intelligence to augmented reality, the technology landscape is constantly evolving, led by tech giants such as Microsoft, Google and Apple. But while these new technologies promise to change the way we live and work, the real challenge lies in understanding customer behavior and ensuring these innovations deliver real value to their users.

Microsoft’s focus on artificial intelligence and cloud computing is changing the industry, making cloud tools more accessible to businesses of all sizes. Meanwhile, Google continues to push the boundaries of artificial intelligence with products like Google Assistant and the development of new search and voice recognition algorithms. At the same time, smaller companies are emerging with cutting-edge innovations, such as virtual reality platforms, designed to change the way we interact with the digital world.

However, despite the constant flow of innovation, a fundamental question is often overlooked: are consumers ready for these new tools and do these innovations actually meet their needs? A 2023 Deloitte report highlighted that “70 percent of technology leaders say AI and automation are critical to their organization’s future success, but only 50 percent of clients feel comfortable using AI-powered services.” technological innovation and consumer willingness to accept it.

One of the main challenges in this competition is user experience. No matter what kind of technological transformation a technology can bring, if it is not intuitive and accessible, it is bound to fail. The interface, usability and design should reflect the expectations and preferences of the target audience. For example, while smart home devices are gaining traction, much of this market often struggles with configuration and day-to-day usage issues. According to PwC, 60 percent of customers cited a difficult user experience as the main reason for abandoning a product.

Companies need to focus not only on understanding customer behavior but also on innovating using the latest technologies. Ensuring that users of new technologies feel comfortable, informed and engaged is more important than simply developing the next big thing. As the industry continues to evolve and lead, those who prioritize seamless integration and positive user experiences will play a key role in shaping the future of the tech world.

The author is the CEO of Stimulus Research Services Pvt. Ltd and Stimulus Technologies. She is also an international consultant with over two decades of experience in digital transformation, technological advancements and innovative business strategies. The views expressed in the above article are personal and belong solely to the author. They do not necessarily reflect the views of News18.